Cookies Statement


We use cookies on the website (“Website”). This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Cookies are small text files that are placed on your computer or other access devices by websites that you visit. By continuing to use this Website, you are agreeing to our placing cookies on your computer.

There are four main types of cookie:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

The below table sets out further information on the cookies we use.

Purpose Duration
ci_session Strictly necessary This session cookie is essential to allow you to move around the Website and use its features, such as accessing secure areas of the Website. Without this cookie, services such as the Parenting Club and the purchase of products from our Website cannot be provided. This cookie stores the information detailed below – note that some of this information is dependent on what services are used on the Website. End of browser session
_utma Google analytical/performance Determines first visit to the site from a particular browser. 2 years
_utmb Google analytical/performance Used to establish and continue a user session with the site. 30 minutes
_utmc Google analytical/performance Holds timestamp of the exact moment in time when a visitor leaves the site. End of browser session
_utmz Google analytical/performance Records type of referral used by visitor to reach the site (such as direct, referring link, web site search, ad campaign, e-mail link) For more information on Google Analytics click on this link ( 6 months
jwplayer.volume Strictly necessary This is automatically set when a video is played to allow the audio to begin and there’s an option to mute the volume within the player. End of browser session

Changing your Cookie settings

Most internet browsers give you the option to refuse the setting of all or some cookies (more information on changing your browser settings is available on the Information Commissioner’s Office website here). However, if you block cookies, some of our Website features or services may not function properly or may not be fully available.


We may use web beacons within email sent to you in order to track the delivery, the opening and whether you share the content of the email (though we do not collect information as to whom you share the email with). It is not possible for you to delete or disable the web beacon. If you do not consent to the use of web beacons within emails to you, you must opt out of receiving email from us by following the instructions set out in the privacy notice entitled “how to opt-out from ancillary purposes”.

This Privacy Notice were last updated on 24 July 2015